Selfly Store in Türkiye and the Gulf: who to buy from.
Selfly Store is a Finnish smart vending cabinet brand developed under Stora Enso and used by more than a hundred companies in 21 European countries. Moi Store is its official distributor for Türkiye, and supplies and supports customers in the UAE and the wider Gulf from Istanbul.
What is Selfly Store?
Selfly Store is a smart retail technology company headquartered in Finland, where its cabinets are also manufactured. The brand grew out of Stora Enso, the Finnish-Swedish forest products and packaging group, to apply RFID tagging to unmanned retail. Its legal name is Selfly Store Oy; “Oy” is the Finnish abbreviation for a limited company, which is why you will see the name written both ways in search results.
The product is a glass-door cabinet that opens when a card or phone is tapped. The shopper takes what they want and closes the door; RFID readers inside count exactly what left, and only those items are charged. Because nothing has to drop through a spiral, the cabinet sells fresh food, glass bottles, ice cream and non-food items, and reports every sale and every expiry date to the cloud in real time.
Three temperature classes, one cloud
Selfly Fridge (+2…+6 °C) for sandwiches, salads, dairy and cold drinks; Selfly Freezer (−18 °C and below) for ice cream and frozen meals; Selfly Ambient (room temperature) for snacks, personal care and retail goods. All three are managed from Selfly Cloud: stock, sales, pricing, expiry alerts and cabinet health, from any browser.
Fridge and Ambient measure 66 × 74 × 211 cm (about 160 kg); Freezer 73 × 73.5 × 211 cm (about 195 kg). They fit through a standard 80 cm door, plug into a normal earthed socket and need no plumbing or ventilation work.
What buying through the official distributor means
Importing a cabinet on your own gets you a machine. Buying through Moi Store gets you a working installation with someone to call. Delivery and installation are handled from Istanbul; the cabinet is configured, the payment terminal is connected and the first product setup is done together with you. Your Selfly Cloud account is opened and you receive training on product placement, pricing and restocking. Cabinets are online, so most issues are diagnosed remotely; spare parts and service are arranged through us, and warranty questions are handled with a local counterpart rather than with the factory.
Both purchase and rental are available, and rental can convert to purchase. There is no franchise fee, entry fee or revenue share: the cabinet and its revenue are yours. We also operate our own Selfly cabinets in Istanbul office buildings, which is where much of our practical advice on product mix and restocking comes from.
Serving Dubai, the UAE and the GCC
Moi Store supplies Selfly cabinets to the UAE and the wider Gulf from Istanbul, with delivery, remote configuration and support in English. Licensing and food-safety requirements differ by emirate; our UAE vending business guide covers the steps, and the price guide explains what determines the cost. If you are comparing suppliers, our buyer's guide to vending suppliers in Dubai gives you ten questions to ask anyone, including us.
Frequently Asked Questions
Which country is Selfly Store from?
Finland. The company is headquartered there and the cabinets are manufactured there. The brand was developed under Stora Enso, the Finnish-Swedish forest products and packaging group.
What does Selfly Store Oy mean?
"Oy" is the Finnish abbreviation for a limited company (osakeyhtiö), similar to Ltd. Selfly Store Oy is the legal name of the brand owner, so both spellings refer to the same company.
Who is the Selfly Store distributor in Türkiye?
Moi Store, based in Istanbul, is the official Selfly Store distributor for Türkiye. Sales, rental, installation, training, Selfly Cloud access and technical service are provided locally.
Can I buy Selfly cabinets in Dubai or the UAE?
Yes. Moi Store supplies and supports Selfly cabinets in the UAE and the wider Gulf from Istanbul, in English. Write to info@moistore.com.tr with your location type and expected footfall for a delivered-and-installed quote.
How much does a Selfly cabinet cost?
Price depends on the model (Fridge, Freezer, Ambient), quantity and whether you buy or rent; cabinets are quoted per project. The price guide explains the factors and indicative bands for the wider vending market.
What can be sold in a Selfly cabinet?
Almost anything that fits and can carry an RFID tag: sandwiches, salads, ready meals, dairy, glass-bottled drinks, ice cream, snacks, personal care items and non-food goods such as towels, earphones or phone accessories.
Talk to the distributor, not a reseller.
Tell us your location and use case; we reply with a configuration, a delivered-and-installed quote and a realistic scenario, usually within one business day.
Contact Moi Store